Fresh

What it is

A broad label for the clean end of a blend, carried by citrus, light musks, aldehydes and the ozonic synthetics that arrived in the late eighties.

What it smells like

Clean and airy, the smell of just washed clothes and an open window. It is the accord most often reached for in an office scent, and the one most likely to be called inoffensive, which is a compliment and a complaint at once.

How strongly it is worn

The average strength this accord is listed at, where 100 means it dominates the fragrance.

59 / 100

What builds it

How much more often than the catalogue average. 1.0x would be chance, so these are the things that genuinely travel with it rather than the things that are simply common.

Accords it sits beside

Same measure, with its own family filtered out. Saying woody turns up with oud is a restatement, not a finding.

When it is worn

Against the average fragrance here. The line marks that average, so a bar past it means this is worn in that season or setting more than most.

Houses that use it most

Counted across the fragrances here, which reflects what we cover as much as what a house makes.

Azzaro (21), Calvin Klein (21), Hugo Boss (18), Burberry (17), Givenchy (17), Yves Saint Laurent (17).