Fruity

What it is

Peach, apple, pear, berry and plum, almost entirely synthetic. Fruit other than citrus cannot be extracted in any usable form, so every fruity accord in perfumery is a reconstruction rather than an extract.

What it smells like

Juicy and ripe, with a jammy quality that can tip into syrup at higher doses. It reads as young and casual to most people, and the line between appealing and cloying sits in a narrow band that varies a lot from nose to nose.

How strongly it is worn

The average strength this accord is listed at, where 100 means it dominates the fragrance.

75 / 100

What builds it

How much more often than the catalogue average. 1.0x would be chance, so these are the things that genuinely travel with it rather than the things that are simply common.

Accords it sits beside

Same measure, with its own family filtered out. Saying woody turns up with oud is a restatement, not a finding.

When it is worn

Against the average fragrance here. The line marks that average, so a bar past it means this is worn in that season or setting more than most.

Houses that use it most

Counted across the fragrances here, which reflects what we cover as much as what a house makes.

Lattafa (27), Burberry (26), Hugo Boss (25), Lancome (25), Yves Saint Laurent (22), Calvin Klein (20).