White Floral

What it is

Jasmine, tuberose, gardenia, orange blossom and ylang ylang. They share a chemical family, indoles, which is what makes them behave as a group rather than as five separate flowers.

What it smells like

Creamy, heady and full, the smell of a flower shop in the evening. Up close the indoles turn slightly animal, and that is exactly the point at which people divide: the same richness reads as luxurious to one nose and as overripe to another.

How strongly it is worn

The average strength this accord is listed at, where 100 means it dominates the fragrance.

77 / 100

What builds it

How much more often than the catalogue average. 1.0x would be chance, so these are the things that genuinely travel with it rather than the things that are simply common.

Accords it sits beside

Same measure, with its own family filtered out. Saying woody turns up with oud is a restatement, not a finding.

When it is worn

Against the average fragrance here. The line marks that average, so a bar past it means this is worn in that season or setting more than most.

Houses that use it most

Counted across the fragrances here, which reflects what we cover as much as what a house makes.

Lancome (26), Gucci (25), Yves Saint Laurent (23), Givenchy (21), Prada (21), Chanel (20).